https://www.royalwhitby.com/about daily 0.75 2021-02-16 https://www.royalwhitby.com/work daily 1.0 2021-02-16 https://www.royalwhitby.com/work/the-ruse-gnmtk monthly 0.5 2020-12-17 https://static1.squarespace.com/static/5fbf39f27848ba205d0ef48a/t/60208ac5d2ede90beda6d92d/1612745454053/Screenshot_35.png Work - Shoobax Case Study Consistency and Standards As with many e-commerce sites, Shoes.com maintains a clear, consistent standard when it comes to listing items available for purchase and how information is presented. With e-commerce sites, it is imperative that everything remains consistent from the UI down to the pictures of the products. https://static1.squarespace.com/static/5fbf39f27848ba205d0ef48a/t/60208b1ecc03965c0744cf51/1612745522616/Screenshot_36.png Work - Shoobax Case Study User Control and Freedom Shoes.com gives immediate feedback whenever a user adds an item to their cart. Also, the user always has the opportunity to change the quantity of the items bought as well as remove items from their cart if they change their minds. https://static1.squarespace.com/static/5fbf39f27848ba205d0ef48a/t/60208b52a5594435f3bd22c9/1612745655413/Screenshot_37.png Work - Shoobax Case Study Aesthetics and Minimalist Design The site seems to follow a neutral, minimalistic scheme. There are examples of color, but it’s mostly used to bring attention to important details or to break up the black and white monotony. https://static1.squarespace.com/static/5fbf39f27848ba205d0ef48a/t/60208b9a83459e1ff555f157/1612745781552/Nike+1.png Work - Shoobax Case Study Consistency and Standards For the entire site, Nike presents information in the same way no matter what. In a way, I feel that Nike adopts Google’s standards: information is displayed in the simplest way possible. https://static1.squarespace.com/static/5fbf39f27848ba205d0ef48a/t/60208bd12fde0b5388077d6d/1612745710505/Nike+2.png Work - Shoobax Case Study User Control and Freedom Like many other e-commerce sites, Nike gives feedback on the user’s inputs and allows them to edit their cart at any time. There were plenty of pictures available of each product that allows users to get a good idea of what they are purchasing. Navigating the site was also self-explanatory as well. https://static1.squarespace.com/static/5fbf39f27848ba205d0ef48a/t/60208c15e50635707dfeec97/1612745834580/Nike+4.png Work - Shoobax Case Study Aesthetics and Minimalist Design Nike features an extremely minimalistic site design. The only color added is from product pictures; other than that, the site is black and white. The site is very easy to navigate as a result while still retaining a sleek, professional feel. https://static1.squarespace.com/static/5fbf39f27848ba205d0ef48a/t/60208c4ef9c06721da46ae30/1612745829408/Addias+1.png Work - Shoobax Case Study Consistency and Standards The Adidas website maintains a consistent pattern of how information is presented and organized. Nothing in particular appears to deviate from the norm. https://static1.squarespace.com/static/5fbf39f27848ba205d0ef48a/t/60208ca554d35170cf5a5373/1612745902687/Addias+2.png Work - Shoobax Case Study User Control and Freedom Again, like Nike and Shoes.com, Adidas gives plenty of feedback and opportunities for people to correct any errors made throughout the shopping process. https://static1.squarespace.com/static/5fbf39f27848ba205d0ef48a/t/60208cb47f8b33776c952c28/1612745963579/Adidas+3.png Work - Shoobax Case Study Aesthetics and Minimalist Design Adidas shares a lot of similarities with Nike when it comes to design and layout. The main difference is that Adidas is willing to use more color within its imagery, and it gives more product information on the page than Nike does. https://static1.squarespace.com/static/5fbf39f27848ba205d0ef48a/t/5fdaeedf3674097dc389853d/1612746004552/Shoobax+Wireframes+1.png Work - Shoobax Case Study https://static1.squarespace.com/static/5fbf39f27848ba205d0ef48a/t/5fdaef086ca04c0c4f0cd97c/1612746007813/Shoobax+Wireframes+2.png Work - Shoobax Case Study https://static1.squarespace.com/static/5fbf39f27848ba205d0ef48a/t/5fdaefc53ef1ef746ce00c45/1612746014122/Old+High+Fidelity.png Work - Shoobax Case Study https://static1.squarespace.com/static/5fbf39f27848ba205d0ef48a/t/60208d4b268c6a7b974ce436/1612746135772/Shoobax+High+Fidelity+Mockups+2.png Work - Shoobax Case Study https://static1.squarespace.com/static/5fbf39f27848ba205d0ef48a/t/5fdbd2ffd96cfe338a4c0b89/1612746032799/Shoobax+High+Fidelity+Mockups+2+%282%29.png Work - Shoobax Case Study https://static1.squarespace.com/static/5fbf39f27848ba205d0ef48a/5fbf3b7d5147b1480427ed24/5fcb13e89cf56e0e8b0b9b78/1607144477448/iPad+Pro+mockup+on+yellow+background+%28Portrait+-+Shadow+2%29+%28Mockuuups+Studio%29.png Work - Shoobax Case Study https://www.royalwhitby.com/work/coach monthly 0.5 2020-12-17 https://static1.squarespace.com/static/5fbf39f27848ba205d0ef48a/t/5fdbcdd3a41b106ce939b069/1612746228340/Old+Open+Shifts+2+Coach+%281%29.png Work - Coach Case Study https://static1.squarespace.com/static/5fbf39f27848ba205d0ef48a/t/5fdbcdee561ce27aaf210fd1/1612746232568/Old+Open+Shifts+2+Coach+%282%29.png Work - Coach Case Study https://static1.squarespace.com/static/5fbf39f27848ba205d0ef48a/t/5fcd5b0b83d2ac65cc24a8ce/1612746236190/Coach+Final+Mockups+1.png Work - Coach Case Study https://static1.squarespace.com/static/5fbf39f27848ba205d0ef48a/t/5fcd5b4ac836a917f91e1649/1612746239402/Coach+Final+Mockups+2.png Work - Coach Case Study https://static1.squarespace.com/static/5fbf39f27848ba205d0ef48a/t/5fcd5b69978da30c560eb1ef/1612746241825/Coach+Final+Mockups+3.png Work - Coach Case Study https://static1.squarespace.com/static/5fbf39f27848ba205d0ef48a/t/5fcd5b8b7ae85b53b2a315e9/1612746246755/Coach+Final+Mockups+4.png Work - Coach Case Study https://static1.squarespace.com/static/5fbf39f27848ba205d0ef48a/5fcd52483ff101154001483a/5fcd52987ae85b53b2a17631/1607291577493/image+1.png Work - Coach Case Study https://static1.squarespace.com/static/5fbf39f27848ba205d0ef48a/5fcd52483ff101154001483a/5fcd52f0e43f2b00a8b81470/1607291668302/image+2.png Work - Coach Case Study https://static1.squarespace.com/static/5fbf39f27848ba205d0ef48a/5fcd52483ff101154001483a/5fcd5322c836a917f91cb6b0/1607291708879/image+3.png Work - Coach Case Study https://www.royalwhitby.com/work/travilla monthly 0.5 2020-12-17 https://static1.squarespace.com/static/5fbf39f27848ba205d0ef48a/t/5fcb1a998dcc5603beeee6e2/1607146215173/Travilla+Mockup+Photo+3.png Work - Travilla Case Study https://static1.squarespace.com/static/5fbf39f27848ba205d0ef48a/t/601dee27dbf9e00c7372603c/1612574296341/Screenshot_21.png Work - Travilla Case Study Sygic Maps provides detailed worldwide maps and allows users to locate attractions and book hotels. https://static1.squarespace.com/static/5fbf39f27848ba205d0ef48a/t/601dee8750bac967bc453c1f/1612574369628/Screenshot_45.png Work - Travilla Case Study Roadtrippers allows users to plan road trips, complete with start and end destinations as well as any stops along the way. https://static1.squarespace.com/static/5fbf39f27848ba205d0ef48a/t/601deeb92af61462620605a1/1612574648422/Screenshot_19.png Work - Travilla Case Study TripIt focuses on organizing trips no matter where you book them. https://static1.squarespace.com/static/5fbf39f27848ba205d0ef48a/t/5fc40919eaf37e3b641a3f0f/1612545295106/Affinity+Map.JPG Work - Travilla Case Study https://static1.squarespace.com/static/5fbf39f27848ba205d0ef48a/t/601df0d33cfe453321a533b6/1612574973246/Joe+User+Persona.png Work - Travilla Case Study https://static1.squarespace.com/static/5fbf39f27848ba205d0ef48a/t/601df1082af6146262063913/1612575001716/Alianna+User+Persona.png Work - Travilla Case Study https://static1.squarespace.com/static/5fbf39f27848ba205d0ef48a/t/5fc40f84cb3e0f5771ceb3e9/1612575038806/User+Site+Map.jpg Work - Travilla Case Study https://static1.squarespace.com/static/5fbf39f27848ba205d0ef48a/t/601df3c550bac967bc45ab71/1612576296550/Refined+Sketches.JPG Work - 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Travilla Case Study https://www.royalwhitby.com/work/gallerypal monthly 0.5 2020-12-17 https://static1.squarespace.com/static/5fbf39f27848ba205d0ef48a/t/5fcb1dc6551bdc47e7a34910/1607147017906/GalleryPal+Mockup+Picture+1.png Work - GalleryPal Case Study https://static1.squarespace.com/static/5fbf39f27848ba205d0ef48a/t/5fcb20a5da45e86cca9e6f38/1607147729848/GalleryPal+Mockup+Picture+3.png Work - GalleryPal Case Study https://static1.squarespace.com/static/5fbf39f27848ba205d0ef48a/t/5fdaec9797e50c3a7e2b769e/1612579184313/CNN_AirBnB.jpg Work - GalleryPal Case Study https://static1.squarespace.com/static/5fbf39f27848ba205d0ef48a/t/601e01ef08804c2a8819e182/1612579341535/IMG_1066.JPG Work - GalleryPal Case Study https://static1.squarespace.com/static/5fbf39f27848ba205d0ef48a/t/601e021e89839d41721f9883/1612579385462/IMG_1067.JPG Work - GalleryPal Case Study https://static1.squarespace.com/static/5fbf39f27848ba205d0ef48a/t/601e024976128b0db2d4bdd2/1612579415566/IMG_1068.JPG Work - GalleryPal Case Study https://static1.squarespace.com/static/5fbf39f27848ba205d0ef48a/t/601eccb639915c30c1256ad5/1612631242576/GalleryPal+Revisited.png Work - 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